How Covid-19 Pandemic Has Changed Social Media

Before the Covid-19 pandemic happened, the marketing companies had a reasonably dependable method for selecting the days, best times, and ways of running the marketing of brands on social media. However, with this altered scenario, when more people are into remote working and seeking out virtual connections, social marking stratagems require more fluidity. 

When the pandemic and lockdown were in their full swing, marketers adopted more empathy in their messages. Alongside it, a steady rise in social media usage has also been noticed during this time. According to reports, in July 2020, social media usage was 10.5% higher than social media usage in 2019. The number of daily active uses on Twitter was also increased by 23% compared to 2019. 

This is where efficient social media specialists and digital marketing experts like Starweb Creative’s role comes into play. Companies like them are accustomed to the current tendency of people to spend more time on social media. And, they know when, where, and how to get in touch with them.

Now, let’s explore how the unprecedented time of pandemic has changed social media.

More Advancement towards Creativity and Entertainment 

Along with the increase in engagement time, that unprecedented time has also affected the content type people were posting. 

Posts became more creative, aiming for making people entertained. United States social media users used apps for editing and creating visuals before posting them. This utilization of the app was 90% greater than pre-pandemic times.Over 42% of Gen Z users reported urging for a more significant number of entertaining content in their timeline feeds. 

TikTok is another new social media website targeted towards short creative videos, accepted over 12 million visitors from the United States in 2020 March. It has also witnessed 2 billion downloads within April of the same year. Keeping them well into this surging trend, Instagram also launched Reels, an app similar to TikTok where users can create and share innovative videos for entertainment purposes. 

Increased Dependency on Organic Material

During the post-pandemic times, companies need to limit their marketing budget or at least spend it mindfully. Therefore, a trend of dependency on purchaser-assured organic contents has also been noticed.  

Hence, it’s an excellent time to make your supporter advocating for your brand. You can also encourage your users to provide you with organic content by following these steps.

·      Recognize which type of content is getting shared by your loyal customers and shifting your efforts towards there. 

·      Notify your users with an easily accessible and unifying message, creating a sense of community, using social media platforms

·      Cherish your customers with giveaways, partnerships, and social media games

·      Utilize the power of live streaming and virtual events

Get Ready to Boost Your Business Growth 

The pandemic has made mentionable changes in people’s online behavior, especially on social media. Thus, a productive marketing strategy also needs to adhere to these changes. However, “one-size-fits-all” solutions may not help all. At Starweb Creative, we offer tailored social media solutions depending on your business’s nature, targeted audience, and business objectives. With us, double or triple your lead and accelerate your business growth.